Paint Designed for  the Future

REN is a new innovative paint created in collaboration with Kalk. REN is the paint of the future, and the obvious choice when choosing paint to circular building project.

As partner we became the development department at KALK. We had the lead on developing a paint that could be certified with Cradle to Cradle certificate and move the product to a leading position on the Scandinavian market.

Over all Minor Change Group was engaged in developing REN, from innovation design, business development, branding strategy to financing the development of the paint you can buy today.